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AUDIBLE TOV GUIDE:
OK I KNOW IT'S A LOT - BUT HEY, I'M THE KIND OF WOMAN WHO FOLLOWS A BRIEF, SO WHEN AUDIBLE ASKED FOR 4 PAGES OF GUIDELINES AND 4 COPYWRITING EXAMPLES I COULDN'T LET THEM DOWN. IF YOU NEED TO GIVE YOUR EYES A BREAK LE'TS GRAB LUNCH AND I CAN GIVE YOU THE AUDIBLE VERSION ;)
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THE CHALLENGE:
CREATE A BRAND WORLD FOR AUDIBLE'S INTERFACE
THE INSIGHT:
THE CORE OF AUDIBLE IS ENTERTAINMENT-MEETS-CONVENIENCE
THE SOLUTION:
AUDIBLE'S INTERFACE VOICE NEEDS TO PUT ON A SHOW WHILE STILL PROVIDING CONVENIENT AND EFFORTLESS NAVIGATION
GUIDELINES:
EXAMPLES:
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ART: ALSO HAPPENS TO BE ME
COPYWRITER: ME
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