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Some of my writing samples for clients
IN THE WILD:
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I've always had a soft spot for mom&pop shops, so writing copy for a small business tool like BuyItLive was a real treat - plus it was a great way to dip my toe in the waters of B2B copywriting. Check out some of my work here:
SOCIAL POSTS:
AKA past spec work I'm still in love with
WALL OF EXES
IDEA:
TWIST MOTIVATING MANTRAS TO ENCOURAGE PEOPLE TO REDUCE THEIR CARBON FOOTPRINT BY DRINKING BOXED WATER
LINE:
NO IMPACT MAKES AN IMPACT
CREDIT:
COPYWRITER: ME
ART: MICHELLE MILLER
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IDEA:
DOUBLE-MEANING COPY THAT HIGHLIGHTS HOW THRIFTING IS CHEAPER FOR YOU AND BETTER FOR THE ENVIRONMENT THAN BUYING NEW CLOTHES
LINE:
SAVE MORE WITH THREDUP
CREDIT:
COPYWRITER: ME
ART: YOURS TRULY
IDEA:
LULU LEMON HELPS ATHLETES PUSH THROUGH STRUGGLES TO REACH THEIR FULL POTENTIAL. MAKE AN ANIMATED VIDEO SHOWING THAT IT'S ONLY BY FAILING THAT WE CAN GROW.
LINE:
LINE BY LINE
CREDIT:
COPYWRITER: ME
ART: MICHELLE MILLER
ANIMATION AND DIRECTING: ABI GREER
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