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INSIGHT:
WOMEN ARE MORE THAN JUST EMOTIONAL BEINGS, AND THE ADVERTISING CATERED TO US SHOULD REFLECT THAT. HOME DEPOT CAN FLIP THE SCRIPT WITH SOME EDGY HUMOR.
IDEA:
MAKE 1950s STYLE "REVERSE SEXIST" ADS THAT TARGET HOME DEPOT'S FEMALE DEMOGRAPHIC
LINE:
IT'S A WOMAN'S WORLD
PRINTS:
ART DIRECTOR:
LEXI DAVIES
COPYWRITER: ME
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