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INSIGHT:
LISTERINE NEEDS TO BE USED CONSISTENTLY FOR BEST RESULTS, BUT MOST CONSUMERS ONLY USE IT ONCE IN A WHILE.
IDEA:
ENCOURAGE PEOPLE TO USE LISTERINE MORE CONSISTENTLY BY TREATING IT LIKE A RELATIONSHIP - IN OTHER WORDS, TURN LISTERINE INTO A SHAMELESS FLIRT.
LINE:
DON'T JUST USE IT. LOVE IT.
TRADITIONAL:
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INSTAGRAM:
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TWITTER:
ART DIRECTOR: ALSO ME
COPYWRITER: ME
I'm a woman of many talents
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