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INSIGHT:
CITI BIKE GETS YOU WHERE YOU NEED TO GO WHILE AVOIDING ALL OF THE WORST PARTS OF COMMUTING
IDEA:
USE COMMUTE WORDS AS DOUBLE ENTENDRES TO SHOW HOW CITI BIKE IS BETTER THAN OTHER TRAVEL OPTIONS
LINE:
THE BEST WAY TO GET AROUND
PRINTS:
ART DIRECTOR: RACHEL ANKENNEY
COPYWRITER: ME
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